StratoSphere sits at the intersection of research, communication strategy, and societal analysis. From surveys and focus groups to campaign evaluation and societal trends — working with EU institutions, agencies, and private organisations across Belgium and Europe. The work starts before the brief — by asking whether it's the right question at all.
The right method for the question
No methodological limitsFrom scoping to final deliverable
40+
Countries in networkAll EEA + global research partners
100%
IndependentNo institutional agenda, no intermediaries
Three pillars
Research. Strategy. Societal analysis.
By crossing these three areas of expertise, StratoSphere builds strategies with both short-term and long-term impact — grounded in a citizen-centred approach and a reading of the broader societal context.
01
Research
Qualitative and quantitative research designed around the question — not the other way around.
Audience understanding & segmentation
Concept optimisation
Campaign effectiveness
Innovation funnel research
02
Strategy
Communication strategy and brand strategy grounded in evidence, not assumption.
Brand & communication strategy
Citizen/consumer persona development
Conquest marketing
Innovation workshops
03
Societal Analysis
Reading what's happening in society — and what it means for how you communicate and plan.
Sociodemographic trend analysis
Attitude & behaviour shifts
Prospective scenario building
What I do
Research and strategy, end to end.
From challenging the brief to delivering the final report or strategy — qualitative, quantitative, evaluation, and communication planning. Projects range from standalone mandates to fully integrated research-to-strategy assignments.
01
Research Design & Scoping
Before methodology is agreed, the brief is examined. What's the actual question, does the proposed approach fit, and will the findings be usable once the study is done?
Brief ReviewMethodologyScoping
02
Qualitative Research
Focus groups and in-depth interviews, designed and moderated across markets. The design and facilitation adapt to each cultural context — which matters more than it sounds in multi-country work.
Focus GroupsIn-depth InterviewsModerationAnalysis
03
Quantitative Research
Survey design, sampling frameworks, fieldwork management, and statistical analysis — structured for multi-country and multi-wave programmes, built to be tracked and compared over time.
Survey DesignSamplingMulti-waveAnalysis
04
Campaign Evaluation
Baseline, interim, and endline studies for campaigns and programmes — measuring what changed, explaining why, and situating results in the context of what was happening around the campaign at the time.
Baseline / EndlineCampaign EvaluationImpact
05
Communication Strategy
Audience analysis, message development, channel planning, and campaign framing — grounded in research. Runs as a standalone mandate or as the continuation of a research project.
Analysis of evolutions within society linked to sociodemographics, attitudes, and behaviour. Prospective scenario building that situates research findings in a longer arc — not just the current snapshot.
Trend AnalysisScenario BuildingSocietal Context
How it works
A consistent process, adapted to each project.
I
Challenge the brief
Before any methodology is agreed, the brief is examined. Is this the right question? Is the proposed approach the best way to answer it?
II
Design the study
Questionnaire or discussion guide, sampling framework, and supplier coordination — agreed before fieldwork begins.
III
Run the fieldwork
Data collection and quality control managed end to end, with analysis beginning as results come in.
IV
Deliver direction
Report, deck, or dashboard — structured around the decision it needs to inform, built to be reused across future waves.
Sector experience
Across public and private sectors.
Public sector & EU institutions
Banking & financial services
Energy
FMCG & retail
Media
Medical & health
Automotive
NGOs & civil society
Let's talk
Ready to start a conversation?
Whether you have a brief, a question, or just an idea — get in touch and we'll figure out the right approach together.
About
Julien Clerckx.
Research and communication strategy consultant, working with public institutions, agencies, and private organisations across Europe and beyond.
With over fifteen years of practice, Julien Clerckx has built his expertise at the intersection of field research, strategic consulting, and societal analysis — trained in political science and European politics at the University of Antwerp — understanding what people actually think, reading the context around them, and knowing what it means for how you communicate. Prior to founding StratoSphere, he held the role of Strategy Director at a leading Brussels-based societal research institute.
Mandates have spanned more than ten European Commission Directorates-General, alongside regional institutions, NGOs, and the private sector. A deep network of local partners across Europe means StratoSphere can operate in virtually any language and bring genuine cultural understanding to every market.
